Dr. Prakashan Chellattan Veettil is an Agricultural Economist and Senior Scientist at the International Rice Research Institute (IRRI), with expertise spanning behavioural economics, impact evaluation, value chain analysis, consumer and farmer decision-making, willingness-to-pay estimation, and sustainable agricultural development.

At IRRI, Dr. Veettil leads markets and value chain research in South Asia, working at the intersection of economics, agriculture, technology, markets and policy. His research explores how farmers, consumers, and other stakeholders make decisions within changing economic, institutional, technological, and environmental contexts, and how evidence can be translated into practical solutions for more inclusive, resilient, and sustainable food systems.

He currently leads the Project KERA, a major World Bank funded project focused on strengthening climate-resilient and sustainable rice systems in Kerala, and has been closely involved in IRRI's Digital Agriculture Accelerator initiatives and the Cereal Systems Initiative for South Asia (CSISA). His work brings together economic analysis, behavioural insights, digital technologies, and partnerships to support the scaling of agricultural innovations and improve outcomes for farmers and food systems.

Dr. Veettil holds a PhD in Agricultural Economics and Resource Economics from Ghent University, Belgium, and has held research and academic positions at Ghent University, the University of Göttingen, Centre for Development Studies and the Institute of Economic Growth in India. His research has been published in leading international journals, including American Journal of Agricultural Economics, Economic Development and Cultural Change, World Development, Food Policy, Ecological Economics, Agricultural Systems, Journal of Agricultural Economics, Journal of Environmental Management etc.

Beyond his research, Dr. Veettil particularly enjoys working with multidisciplinary teams and bringing together diverse perspectives to address complex research questions and development challenges. He is also passionate about mentoring and nurturing young researchers, and has worked with students and early-career researchers at the bachelor's, master's, and PhD levels.

His work reflects a strong commitment to connecting rigorous research with real-world impact, while building the next generation of researchers and practitioners in agricultural and food-system transformation.